Channel · retail
Wooden toys for shops that need a range, not a container
A shop does not buy 500 of one block set. It buys twelve styles that sit together on a shelf, at three price points, and reorders the two that sell. That is the order we are built to fill.
Who this page is for
Independent toy shops
8–40 m² of selling space, 60–200 SKUs, buying 2–4 times a year.
Small retail chains
5–30 doors, needing one consistent range with the same packaging across stores.
Gift and book shops
A wooden corner of 10–20 SKUs alongside books, stationery or homeware.
Online-only retailers
Selling through their own site or a marketplace, needing photographs and carton data.
What to plan for
Start mixed
8–15 SKUs from 10 pcs each on stock colours. One pallet, one set of documents.
Three shelf levels
Entry (puzzles, bead mazes), core (blocks, Montessori sets), and gift (kitchens, dollhouses).
Retail-ready boxes
Colour box with barcode, age warning and your importer details, so stock goes straight to shelf.
Reorder fast
Stock SKUs ship in 7–25 days; we keep your SKU list and carton data on file.
A starting mix from the catalogue
Twelve SKUs spread across the ranges and MOQ levels that move for this channel. Live MOQs and lead times are on each product page; a mixed order is quoted as one spread sheet with carton counts and CBM.
A repeatable rule of thumb: a third of the shelf at an entry price, a third in the middle, a third at gift level. Below that split, a wooden range either looks cheap or does not sell.
FAQ
Toy shops & retail — buyer questions
What is the smallest order you accept?
A mixed pallet: roughly 8–15 SKUs at 10–60 pcs each. Individual stock SKUs can go as low as 10 pcs.
Can each SKU have its own box design?
Yes, but a printed box needs a run of about 300–500 pcs per SKU. Below that we use a standard box with a printed label.
Do you supply product photography for our webshop?
Yes — the images on this site are the production items, and we can send the original files for the SKUs you stock.
Can we split one order across several shops?
Yes. Give us the per-site quantities and we will pack cartons with different marks so a warehouse can split without opening boxes.
Before you order
Guides for this kind of buyer
Sourcing
How to vet a wooden toy supplier in 45 minutes
A 45-minute sequence that disqualifies weak suppliers early: catalogue coherence, the test report itself, a live workshop walk, samples, price breaks…
Logistics
How many wooden toys fit in a 20ft and 40ft container
Container maths for wooden toys: usable CBM, real carton sizes, load factors and pieces per 20ft and 40HQ, plus the packaging changes that cut…
Compliance
The CPC for US toy imports: who signs it and what goes on it
A Children's Product Certificate is issued by the importer, not the factory, and customs reads it closely. Here are the seven fields and the…
Next step
Toy shops & retail: send the brief
SKUs, quantities, market and packaging idea. You get a costed spread sheet with carton data, not a brochure.
